From the Shameless Self-Promotion Files

The sales reps are out there now, trying to take orders from Unbridled Books fall list.

Yes, that would be the list with my book “The Evolution of Shadows” on it. Since I’m an unknown, the sales reps only have the catalog info and galleys to push my book to booksellers. That tactic will get a few copies of my books out there.

But, here’s a thing I noticed during my time as a bookseller - If I had already received special orders for a book before seeing a rep, the bookstore was more likely to order in some extra copies. Also, if, the store started receiving special orders after the rep had come and gone, we’d increase our original order.

So, you see, PRE-publicity can be very important.

It can be extremely important for someone like me (and my fellow Unbridled Books Fall listers) because that hack-meister Dan Brown has a new book coming out in September. Random House, the evil Empire, is printing some 5 million copies -- and even the snootiest of independent bookstores is going to be ordering large chunks of that book because millions of people will buy it.

There’s no way I can compete - - unless, of course, a reader is looking for something that’s actually well written, then I’ll win -- but there’s even less chance of me being discovered by an unsuspecting bookstore browser if I’m not even in the store with Dan Brown.

That’s where you, my friends, come in. The whole book universe right now is taking pre-orders for Dan Brown’s book. There’s no reason a few small planets in that universe can’t take pre-orders for my book too. So, friends and family, my two readers, call or email for favorite local bookstore and pre-order my book.

Here’s the info:

The Evolution of Shadows
by Jason Quinn Malott
ISBN 9781932961843
$14.95, paperback
Unbridled Books

If you like the book, tell your friends.

And, as my friends at TOC always say at the end of the curtain announcements before their shows - “If you don’t like it, keep that shit to yourself.”